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11 Jul 2013 0 comments

PRE-LOVED ON TOUR ROMA

Pre-loved on tour Roma

Private Griffe got to Rome – when in the city is Couture time – for the second appointment with the Pre-loved on Tour in collaboration with Oxfam Italia and MarieClaire magazine.

Re(f)use, the boutique of Carmina Campus by Ilaria Venturini Fendi hosted the event and matter of fact this was for sure the best location to choose from for a charity project that deals with sustainability issues. Re(fu)se is infact a concept store dedicated to accessories and furniture realized with re-used materials.

The event was scheduled for 3 pm but, at 2 pm, someone was already peeping at the window waiting for the opening.

A rail of red clothes was the first thing one would see when entering the shop, the marvellous selection was really eye-cathing with these bright tones. The items on sale would include some precious vintage pieces like Yves Saint Laurent o di Thierry Mugler suits and little adorable dresses by Marni and Valentino. The selection apparently met the visitor’s tastes since it has started to sell out pretty quickly.

The garments were coming as usual fron the wardrobes of personalities like Valeria Golino, Filippa Lagerback, Lucilla Bonaccorsi Beccaria, Geppi Cucciari, Isabella Borromeo but also Letizia Moratti and Marina Pignatelli. They are just few of the women who decided to become donors hailing Livia Firth’s invitation. The proceeds will be used by Oxfam to sustain various projects against poverty and disadvantage.

It has been also the occasion for an exquisite social event to reunite personalities from Rome – like Defina Delettrez, Valeria Mangani, actrecess Elisabetta Pellini, Daiana Roncione and Eleonora Sergio and of course Ilaria Venturini Fendi – and people from abroad in the city for AltaRoma.

Like the witty pen from The New York Times - Suzy Menkes - who took a careful look the unique second hand selection: fashion coming from real women who have worn these designers clothes, loved them and eventually decided to give them away for a charity purpose.

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